NATPE: Endemol Shine North America’s Spanish-language studio has signed an overall deal with film and music video director Jessy Terrero.

Endemol Shine Boomdog (ESB), set up towards the end of last year by Endemol Shine Latino and Mexican firm Boomdog, will develop scripted and unscripted projects with Terrero’s production company Cinema Giants.

Terrero’s most recent feature film, Freelancers, starred Robert De Niro, Forest Whittaker and Curtis ’50 Cent’ Jackson. He has also made music videos for artists including Jennifer Lopez, Enrique Iglesias, Farruko and Prince Royce.

Terrero is currently serving as executive producer and director on ESB’s forthcoming drama series Nicky Jam: El Ganador, which was recently sold to Telemundo and Netflix.

“Over the last couple of years, we have witnessed the global impact of Latin urban music in the mainstream and I look forward to developing content that resonates with that culture,” said Terrero.