Lexx

Alexander (Lexx) Hernandez, was born in Medellin, Colombia. Where he initiated his love for the arts at a young age. When he was 8 he would move to the United States where he would continue to develop attending arts and design high school in New York City, there he focused on photography, design and music production.

 

Soon he discovered that music is not just a matter of incorporating words into melodies, but a universal language, which knows no borders and challenges obstacles such as language and cultures. Likewise he found a special sensitivity at the time of putting imagery to everything he felt, this led to him exploring the visual medium as an editor for 8 years. Where his understanding of rhythm and photography would help him create captivating visuals and stories.

 

His discipline of studying 5 hours a day would push him to understand the medium not only on an emotion and narrative level but also a technical aspect. He has now been a director for more than 10 years and is dedicated to directing music videos where he applies his knowledge of photography and graphic design, music and interpretation, in order to obtain impacting, emotive stories that move on a thin line between reality and fiction. Within his experience, he has worked with the hand of recognized artists and interpreters such as NICKY JAM, J BALVIN, MAITE PERRONI, REYKON, KAROL G, SEBASTIAN YATRA, FARRUKO, ANDY RIVERA and a recent number of emerging artists.

 

The future belongs to those who make history

Lexx.

 

@lexxdirector

Lexx

Alexander (Lexx) Hernandez, was born in Medellin, Colombia. Where he initiated his love for the arts at a young age. When he was 8 he would move to the United States where he would continue to develop attending arts and design high school in New York City, there he focused on photography, design and music production.

 

Soon he discovered that music is not just a matter of incorporating words into melodies, but a universal language, which knows no borders and challenges obstacles such as language and cultures. Likewise he found a special sensitivity at the time of putting imagery to everything he felt, this led to him exploring the visual medium as an editor for 8 years. Where his understanding of rhythm and photography would help him create captivating visuals and stories.

 

His discipline of studying 5 hours a day would push him to understand the medium not only on an emotion and narrative level but also a technical aspect. He has now been a director for more than 10 years and is dedicated to directing music videos where he applies his knowledge of photography and graphic design, music and interpretation, in order to obtain impacting, emotive stories that move on a thin line between reality and fiction. Within his experience, he has worked with the hand of recognized artists and interpreters such as NICKY JAM, J BALVIN, MAITE PERRONI, REYKON, KAROL G, SEBASTIAN YATRA, FARRUKO, ANDY RIVERA and a recent number of emerging artists.

 

“The future belongs to those who make history”

Lexx.

 

@lexxdirector

  • VIDEOS
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Justin Quiles x Chimbala x Zion & Lennox
LOCO

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El Alfa “El Jefe” x Chicky Bom Bom x Ryan Castro
CHUPABLE

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Kiko El Crazy, Lenny Tavárez
DAME DE ESO

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Ovi x Kiko El Crazy
CLARO QUE SÍ

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Kidd Keo ft. Dan Sanchez & Yay
CORRIDO ESPACIAL

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MTZ Manuel Turizo
SOLA

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Urba y Rome X Zion y Lennox X Lyanno
TE VEO

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ChocQuibTown
PA OLVIDARTE

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Wolfine
LE PIDO A DIOS

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Maite Perroni & Reykon
BUM BUM DALE DALE